Keyword research represents a challenge for many companies across various industries. However, you reach your target audience with much less work by utilizing the right keyword strategies. One strategy for sectors with large audiences for finding the right keywords revolves around misspelled words like “advertisment.”
Creative Keyword Strategies:
To find our keywords, we utilize many creative research strategies to find high-volume search phrases with lower competition. Below are a few of the most useful to help you with your keyword research.
Misspelled Keywords
Your audience on Google and other platforms is often in a hurry or not paying attention to their spelling. The search platform displays different results from their search than they expect. However, you can find a large audience by utilizing commonly misspelled keywords like “advertisment” and providing informative content relevant to their search. In our experience, this technique is more effective for SEO than advertising, but we recommend researching your industry.
Competitor Analysis
Some tools like Ahrefs and SEMRush offer competitor SEO analysis tools that allow you to find which keywords your competition uses for traffic. We utilize these tools to help us find a wide range of keyword options. Then, we search monitor competitors, using search engines to see how certain companies rank for different search terms. While you may choose a different strategy, we recommend researching your competition’s popular search phrases.
Teaching Audiences
For a drum company, creating a detailed post on the best snare drums for different types of music allows you to gain an audience of people looking to purchase drums. However, it requires lots of work because you must create a genuine post that discusses snare drums in-depth, potentially leading some customers to competitors.
SEO Keyword Tools:
Many companies have tried to create practical SEO keyword tools, but they require an extensive database constantly scanning over billions of web pages. In our experience, a few keyword tools are much more effective than others for SEO, regardless of your industry.
Ahrefs
Ahrefs is the primary tool we utilize for our SEO keywords. With one of the largest databases and a friendly interface, it assembles the perfect keywords for your website much more quickly. It also has fantastic auditing and monitoring tools to help you understand your site's performance. However, it’s important to remember that Ahrefs’ traffic data is error-prone and could be off by up to 50%.
SEMrush
SEMRush claims the highest accuracy on the web and offers many different features than Ahrefs. While we prefer the ease of finding new keywords in Ahrefs, SEMRush provides various tools for local SEO and paid search advertising. SEMRush is more expensive than Ahrefs and requires more work to understand the features and layout, but it delivers a lot of value to your company's digital marketing.
Others
While each tool has a free option, many people consider Moz Keyword Explorer the best free option for researching SEO keywords. Other keyword tools provide different features that may help your business, so researching keyword tools before purchasing any is necessary.
Keywords for “Advertisments”:
Keywords are the foundation for targeting the right audience when running digital advertisment campaigns. However, each advertisment platform utilizes different techniques for gathering and tracking keyword performance.
Google Advertisments
Google offers a built-in keyword tool; it gives search volume metrics along with the price range of that keyword’s bidding. Different types of campaigns allow various amounts of keywords, but we advise running a search campaign at a low budget along with your other campaigns to gather more keyword data. Also, if you visit the Insights section of your Google Ads account, it displays search trends and search terms that are gathering your conversions.
Bing Advertisments
Bing’s keyword process is very different from that of most other platforms. Instead of requiring you to input keywords initially, Microsoft utilizes your assets and its paid search analysis to create a list of keywords you implement. The challenge for keywords with Bing’s paid search intelligence is selecting the match type for the keywords they generate. Learn more about how to choose between keyword match types.
Social Media Campaigns
Different Social Media Platforms require different processes to set up ads and often rely less heavily on the keyword focuses. Because social media platforms target your audience with detailed demographic information, keywords are less foundational to social media advertising success.
Tracking Keyword Performance:
Finding keywords for your website and ad campaigns is only the beginning. You must constantly track their performance even after publishing content tailored to your keywords. You can improve your website content to rank higher; for your advertisment campaigns, you simply replace poor-performing keywords.
Google Search Console
Google Search Console is one of the most crucial platforms for understanding your keyword performance. It displays how your site’s content ranks for your most popular keywords and helps you know what your organic SEO traffic is searching. With various filters, you can delve further into your traffic, like their device type, your positioning, and even the percentage of people clicking on your pages when they see you in searches.
Ahrefs
Ahrefs’ Rank Tracker tracks your performance for particular keywords over time. Because they don’t have access to the actual traffic data, Ahrefs tracking data is often off by up to half, but it provides a beneficial average position for your content. The layout of the Rank Tracker also allows for ease of use when attempting to analyze the key data points of an extensive list of keywords.
Advertisment Campaigns
Each advertising platform tracks keyword performance for your campaigns differently. Google’s search campaigns include clear asset reports that detail the individual keyword’s successes and failures. Microsoft offers control over the individual bidding for each keyword, showing you the predicted performance individually. Facebook and other social media sites each have different keyword processes, but their insight sections are often beneficial.
If you would like help with your digital marketing or would like a marketing consultant to look over your business’s presence online, please reach out today!
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