Online Advertising Services
Our Google Ads Management Services
Our Google Ads Management Services
We provide Google Ads management services with unique advantages, including better targeting, daily ad monitoring, and optimizing your Google ecosystem. Explore more of the ways we get you more customers and spend less.
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Across our Google Advertising accounts, we offer many benefits to our clients:
Low Cost Per Click
Different Google platforms offer different costs per click. We run many of our campaigns across all of Google’s platforms, and we offer a lower average cost per click ($.387) than most industries' averages ($1 - $2).
Brand Awareness
While impressions are not often the goal of advertising campaigns, brand awareness is crucial for long-term success. Impressions measure the number of people who are aware of links to your website. With over 72 million impressions, our clients are popular in their local areas or countrywide.
Daily Budget & Performance Monitoring
We monitor your ad campaigns daily. This allows us to ensure that all of our clients’ ad campaigns continue to perform well while remaining under your allotted budget. To ensure our tracking is correct, we help you set up your conversion in Google Tag Manager and double-check with you to ensure your sales are increasing.
Personalized Conversion Goals
Whether you want to prioritize sales, website visitors, or phone calls, we focus our ads on your goals. By optimizing your Google Tag Manager, we show your customers' purchase journey and encourage Google to send visitors who will become customers. We ensure your cost per acquisition remains low while your business booms. Reach out today to learn how much you can save with each new customer in your industry.
What Our Customers Say
Our Digital Ad Intelligence Targeting
Our Google Ads management services center around specified techniques for finding your ideal customers. Using Google's digital ad intelligence, we provide positive and negative targeting for a more tailored audience.
Location Targeting / Location Exclusions
Many companies are limited by their service range or shipping restrictions for their products. We match your target audience by finding them in whichever locations work best for you. We can target by country, state, or even zip code. Google also allows us to draw a circle around any area and create a targeting circle. We combine all these techniques for your ads.
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​However, we don’t rely solely on targeting locations. We also exclude locations that send you customers you don’t want. By removing those conversions and adding spam filters on your website, we ensure you only pay for the right customers.
Specific Search Quieres
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As a Google Ads Agency, our campaigns run on common search queries that match your products or services. We research search queries relevant to your products and services and compile a list. You receive this list of keywords and determine whether they are suitable for your ad campaigns. Finally, we replace the old ones, get approval, and run your ads.
Similarly to excluding locations, our Google Ad management services remove specific search terms if they send the wrong traffic, creating a list that won’t trigger your ad campaigns.
Your Schedule
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Some of our clients rely heavily on phone calls and other contact mediums that require staff to respond to inquiries quickly. So, we match their needs, only running their ad campaigns when they are open.
We run ads all day for the first few weeks if you are open around the clock. Then, after gathering performance data, we limit your ads to the most effective times of the week for your products or services. This gathers more conversions for less cost.
Google Platforms for Advertising
We utilize Performance Max campaigns, which allow us to run your ads across all of Google’s platforms. P-Max campaigns gather data across the platforms, helping us lower your cost while raising your conversions.
Google Search
Google processes about 99,000 searches every second. We put you at the top of those search results for the specific queries that will lead the most customers to your landing pages. With constant asset cycling, we ensure that customers get the ideal first impression of your business.
Google Ecosystem
We utilize the Google ecosystem for our Google Ads management services to gather more accurate data and improve your ad performance. These systems can be complicated, but our specialists optimize them.
Google Analytics
Google Analytics is the most accurate way to keep track of visitors to your site. It allows you to understand how people arrive, how long they stay, and what path they follow. This helps our SEO team recommend the best changes to your site and create more success.
Google Tag Manager
Our Google Ads management services include Google Tag Manager optimization. As one of the most technical aspects of Google advertising, Tag Manager often challenges marketing and non-marketing companies. We handle every part of the process, allowing you to focus on handling the leads we gather.
Google Merchant
We also enhance e-commerce businesses' Google Merchant. Advertising through Google Merchant enables your products to be displayed directly to viewers on Google Shopping and throughout the display network.
Google Ads Specialist
Digital Marketing agencies often attempt to rely solely on their expertise. Our Google Ads management services include meetings with a Google Ads specialist working directly for Google.
Regular Meetings
We meet with your account’s Google Ads specialist regularly. Depending on the performance of your campaigns, we schedule meetings with any frequency from weekly to monthly.
Bidding Advice
In our meetings with your account’s Google Ads specialist, we set clear expectations for your campaigns' cost per customer. If any of your ads underperform, we readjust the bidding strategy with the help of the ad representative to improve results over the next few weeks.
Policy Management
Google Ad policies limit campaign performance in many different industries. We work with Google’s policy division to help remove policy limitations and increase your performance.
Google Bidding Strategies
Our Google Ads Management Services run your ads on an auction system. You compete with other advertisers who want to bid on the same search query. Then, you pay each time you receive a click for your website or one of your products. We also incentivize Google by offering to pay more for people who make purchases or submit contact forms.
Our years of managing clients’ campaigns have given us Google ads auction insights. We utilize these insights to decrease the cost of each visitor on your site while increasing the number of conversions you experience.
We monitor and manage your budget and bidding strategies daily for each campaign. After being launched, your campaigns require a few weeks of data gathering, but after the learning period, we start lowering your cost per customer with specialized bidding strategies.
Bing Advertising
While our Google Ads management services differ from our Microsoft Advertising services, we offer many of the same advantages on Bing search advertising. On average, our Bing advertising also delivers a lower cost per click than our Google ad campaigns.
Daily Ad Monitoring
We provide daily ad monitoring for better budget management, increased performance, and more accurate ad analysis. While we send ad data reports monthly, we monitor ad spend every day to ensure you see success from all of your campaigns.
Regular Ad Specialist Meetings
Like Google advertising, we regularly meet with a Bing Ad Specialist for your account. These meetings supply us with updated, Bing-specific digital ad intelligence.
Different Keyword Strategies
Keywords in Bing advertisements are different from those in Google campaigns. Bing auto-recommends keywords, asking whether they are specific, phrase, or broad matches to your products or services. We sort the keywords, helping your ads perform better.
