With approximately 15% of the global population living with disabilities, ensuring your website is accessible means welcoming a wider range of users. People with visual impairments, motor disabilities, or cognitive challenges can better navigate and interact with your site, transforming them into loyal customers.

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” An ADA-compliant website aligns with this philosophy, ensuring your content is structured to meet the needs of diverse users. Enhanced accessibility can also positively influence search engine rankings, as Google values user-friendly websites.

ADA compliance fosters better usability for everyone. Features like keyboard navigation, clear text hierarchies, and optimized color contrast not only assist users with disabilities but also improve the experience for all visitors. For instance, captions benefit users in noisy environments, and high-contrast text aids those browsing on mobile devices in bright conditions.

In 2023 alone, over 4,600 ADA lawsuits were filed in the U.S., a 42% increase from 2022. States like New York and California are hotspots for litigation, with courts favoring plaintiffs in many cases. Adhering to ADA standards significantly reduces the risk of legal action, protecting your business's reputation and finances.

An ADA-compliant website demonstrates a commitment to inclusivity and social responsibility. Customers appreciate businesses that prioritize accessibility, fostering goodwill and loyalty. Compliance not only differentiates your brand but also builds a positive perception that can translate into long-term customer relationships.

Although there are tens of millions of websites in the U.S., only about 2% meet comprehensive accessibility standards. By achieving ADA compliance, you position your website as part of a forward-thinking minority, making your business more attractive to users who rely on accessible technology.

As digital accessibility becomes a growing concern, staying ahead of legal and ethical requirements ensures your website remains relevant and competitive. Following the Web Content Accessibility Guidelines (WCAG) closely—focusing on features like text alternatives, screen reader compatibility, and keyboard navigation—ensures long-term compliance.

With over one billion people affected by the lack of assistive technologies worldwide, your compliance efforts contribute to a fairer, more inclusive digital environment. This is not just about meeting guidelines—it’s about providing equal opportunities for all users to engage with your content and services.